About me
I turn business leakage into systems that can be measured: AI workflows, data products, web platforms and automation built from strategy through production.
Experience
From production data systems to deployed AI products: experience across analytics, machine learning, software engineering and applied research.
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Oct 2025 - Aug 2026
Data Analyst - Optorg Group / Tractafric Equipment
Designed a multi-source data architecture across ERP, CRM, after-sales, telematics, finance and maintenance. Built Power BI and DAX dashboards for margins, costs, revenue and the sales funnel, reducing recurring reporting preparation by up to 60%.
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Jun - Aug 2024
AI Engineer & Junior Consultant - Deloitte Morocco
Built an end-to-end phishing detection system: a Chrome extension for Outlook and Gmail, a Flask API for real-time inference, and a privacy-by-design data pipeline. A fine-tuned DistilBERT model achieved 98.1% F1, outperforming the best tuned ensemble at 83.7%.
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Jan - Jun 2023
Software Engineer - Ministry of Health and Social Protection
Developed an internal HR platform with role-based access, workflow automation and structured employee data. It digitized six form types for 120 employees, replacing manual paper-based processes.
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Research & AI
Applied ML, IoT & assistive technology
Co-authored a peer-reviewed irrigation-optimization paper and deployed its models through a Flask API and Flutter app. Also built a voice-controlled Raspberry Pi assistive device combining face recognition, OCR, VLM scene description and a distributed edge-server pipeline.
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Product
PeerFit - Social sports events platform
Built, deployed and grew a geo-based sports events app with React Native, Node.js and PostgreSQL to 500+ active users and 300+ events, with product analytics for engagement and retention.
The engagement
The process stays practical: identify the loss, agree on the proof, build the smallest useful system, then improve it using real usage.
01. Find the leak
We start with a visible business problem: commission leakage, slow lead handling, no-shows, blind margins or a process that consumes too much human time.
02. Design the right workflow
I map the user journey, the data and the integration points before choosing the technology, whether that is a website, model, dashboard or automation.
03. Build and validate
The system is tested against the agreed scenario, with the people who will use it. You validate the result before the final delivery, not after it.
04. Hand over control
You receive the code, accounts, access and documentation. Ongoing support is available, but the asset stays yours.
A practical profile: systems that connect business outcomes with engineering depth.
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Shipped projects
Core specialties
Academic & professional institutions
Building since
1
Direct point of contact
Frequently
Asked Questions
Straight answers about scope, delivery and
the way I work.
AI workflows, data and BI systems, web platforms, conversion flows, and focused business automation, when there is a concrete operational or commercial problem to solve.
We begin with a short conversation about the problem, the current process and the number you want to improve. I then propose a scoped, practical next step.
Yes. I work remotely across Morocco and France, with clear milestones, shared access and direct communication throughout the project.