Abdelilah Nossair

Independent engineering across AI, data, web platforms and business systems.

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RONA Labs®

Bilingual digital agency website for web, AI & business systems

  • Project overview

Status

Version 1.0 · deployed

Location

Casablanca, Morocco

Role

Full-stack web development

Platform

English & French · Vercel

RONA Labs is a conversion-led agency website built for a Casablanca-based digital partner offering high-performing websites, AI workflows, e-commerce, CRM, ERP, and custom software. The experience presents these services in two languages, connects qualified visitors to a secure consultation form, and keeps performance, animation, and search visibility working together.

RONA Labs website hero section
RONA Labs agency overview section
RONA Labs consultation and delivery process section
RONA Labs conversion-first delivery benefits
RONA Labs website and RONA Cards bundle
  • Challenge & approach

An agency website has to explain a broad offer without becoming a catalogue. The challenge was to create a clear path from first impression to consultation while giving each solution, including websites, e-commerce, automations, CRM, ERP, custom software, and Rona Cards, enough space to feel credible.

The experience was built around conversion-first messaging, bilingual delivery, and layered interaction. A visitor can move from a fast, visually distinctive landing page into services, case studies, pricing, policies, or a validated contact flow without losing context on desktop or mobile.

  • English and French language system using data attributes, stored preferences, and locale-aware defaults
  • Conversion paths that connect service discovery, pricing, work samples, and free-consultation requests
  • Mobile-first navigation, accessible forms, responsive layouts, and resilient interaction states
  • Search and sharing foundations through Schema.org, Open Graph, canonical URLs, hreflang, robots, and sitemap support
The RONA Labs team
  • The solution

The final build is a modular, static-first web experience powered by Bootstrap, jQuery, SASS, and a focused set of animation utilities. The frontend keeps interactions expressive with GSAP, Swiper, Slick, and smooth-scroll behavior, while a Vercel serverless contact endpoint securely handles consultation submissions through Resend.

Key capabilities
  • Nine-page bilingual site covering the homepage, services, pricing, work, contact, legal pages, and a custom 404 state
  • Persistent EN/FR switching with localStorage and a translation layer powered by data-i18n attributes
  • GSAP scroll choreography, carousels, cursor interactions, counters, responsive navigation, and a circular back-to-top affordance
  • Validated consultation form with input sanitization and email delivery via a Node.js Vercel function and Resend
  • SEO metadata, JSON-LD structured data, social previews, canonical tags, hreflang, robots, and sitemap support
Build system
  • SASS/SCSS source architecture with reusable abstracts, core styles, component styles, and a compiled production stylesheet
  • JavaScript separated into focused modules for localization, animation, smooth scroll, analytics, carousel behavior, and counters
  • Vercel deployment with environment-configured Resend credentials for the contact workflow
RONA Labs consultation form
RONA Labs contact page hero section
  • Outcome

RONA Labs is live as a polished B2B digital presence that connects a broad technical offering to clear next steps. It demonstrates front-end systems thinking beyond a landing page: localized content, animated narrative, structured SEO, responsive behavior, and a production contact workflow delivered as one maintainable web product.

A bilingual, conversion-aware agency experience designed to turn visitors into conversations and projects.